i help visionary entrepreneurs bring old-school sales techniques into a digital world

let's face it: every business is a people business

It's true. Every business is a people business. Technology people think there's also a technology business. Creating a digital strategy would be a hell of a lot easier if they were right about that. But they're wrong.

Technology as a marketing tool is both necessary and hugely intimidating, so we're easily dazzled by slick ad campaigns created for a world running in overdrive. We react to them on the most basic level. Vibrant colors, stunning graphics, and killer headlines stop us in our tracks and capture our imaginations... until the next thing comes along. That kind of quick-moving strategy has been effective for many businesses.

your business is different. and it's time for you to embrace it

you are a visionary A consistent, holistic digital strategy will help your clients see that vision just as clearly as you do.

your story matters An effective web presence leverages your brand image to turn visitors into clients.

you have an audience Compelling digital marketing campaigns will convince them to stop and stay a while.

this is where i come in

Marketing gurus are a dime a dozen. My approach is different – think of me as a sparring partner who will sharpen your skills and plan your attack. We'll work together to create a cohesive web presence that inspires long-term connections and fuels sustainable growth. It's about trust. It's about reputation. It's about telling your story in a way that gets results.

There's no getting around it: technology must shape the way we do business in the modern world. Embracing technology is not optional because it's no longer a tool used to augment the human experience. It is the human experience, but we've lost the human part. It's time to find it – what are you waiting for?

discover how


Daniel has the rare ability to manage both the big picture and the tiny details, zooming in and out between both. Daniel thinks deeply about the right way to solve a problem, but balances that philosophical approach with a relentless pragmatism for meeting business goals and objectives.

Adrian Kochsiek, CEO MITOcare


brands i have worked with

accenture allianz x alphapet ancoramc bartel consulting blockchain consulting cobe designaffairs female tech leaders fjord functional aesthetics gnome google idm ixda metadesign mitocare not just a label remulus film sapient telekom wild dots ysura

talks i have given

the bullet hole misconception
on escaping the present to invent the future

the lost medium
on using computers to augment our human capabilities


We reached out to Daniel for help with our website and digital strategy. He quickly helped us with identifying the “win” and offering strategies to achieve success. But most importantly he speaks tech & marketing, and he can help you translate your largest marketing ideas into achievable, quickly implementable projects, and tangible outcomes. I'd recommend Daniel to any organization who is creating a digital presence.

Alev Canoglu, Founder Female Tech Leaders

hello, i'm daniel g. siegel

I'm an independent digital strategy consultant. I help visionary entrepreneurs develop holistic digital strategies that combine old-school sales techniques with high-octane delivery methods. I co-founded and served as CTO of Not Just A Label, the world's leading designer platform in contemporary fashion. Later, I joined Accenture's emerging technology team, where I developed digital strategy for Fortune Global 500 companies. As an independent consultant, I'm now available to my clients without restriction and without having to support a massive overhead. I look forward to working with you.